Brain rider
Marketing Automation Manager
The role
Interested in joining the Brainrider team? Submit a general interest application here to get into our talent database for upcoming marketing automation opportunities.
We are looking for experienced Marketing Automation Managers interested in joining our client-embedded teams in the tech and e-commerce industry. You are passionate about email marketing, online advertising, analytics, and driving measurable results at a large scale.
As an expert with data and technology, you will launch, optimize, and scale global marketing campaigns to drive awareness of the client’s solutions. You will use digital channels, such as email, ads, and web, to drive results. Mastery of Marketo and knowledge of other marketing automation software required.
What You’ll Do
Launch and optimize email campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results Segment lists based on demographic and firmographic data and behaviors like past email engagement and website interactions Measure and optimize lead nurturing workflows with a focus on driving engagement, efficiency, and scalability Work to minimize list decay and unsubscribes while increasing the performance of our email sends Design and implement test plans (A/B and multivariate) to understand drivers of response and value. Generate break-through analytical insights that drive significant email subscriber growth and response improvement Work cross-functionally and help project manage our email marketing initiatives with multiple internal/external stakeholders to execute marketing campaign Assist with managing localization of email marketing content
What You’ll Bring
BA/BS degree in economics, statistics, computer science, or other quantitative field preferred Proficiency with Marketo and other marketing automation technology Experience with GoToMeeting & Go To Webinar and integrating Go To Webinars with Market HTML/CSS for email design and coding Excellent grasp of best practices for email marketing and design (CAN-SPAM, GDPR, subject line testing, ALT tags, image optimization, etc.)Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation Knowledge of data segmentation, dynamic content, and email measurement Experience with editing tools such as Photoshop for image resizing and Dreamweaver/Marketo for HTML trouble shooting Experience with multivariate test setups to measure incremental value of email campaigns (A/B, engagement, etc.)Strong business acumen and quantitative analytical skills. Strong SQL or similar data skills preferred Fast Learner – Can achieve power-user status on multiple tools quickly3+ years of experience with track record of increasing responsibility
Additional Information
We offer competitive salaries, paid vacation, work from home (WFH) support and set-up assistance, and a wide variety of other great perks!
The Fine Print
Please include current resume and cover letter, as we would like to learn more about you and your experience Candidates selected for next steps will be contacted You can learn more about working with us at Brain rider Careers